$30 Yoga Membership Sites Are Dead (Here’s What Actually Works Now)
Seana here. I want to speak to the part of you that’s tired.
The part of you that wanted to create a $30/month yoga membership because it felt aligned with your heart.
Because you wanted to help more people.
Because you believed, “If I make it affordable, they’ll come. And maybe this will finally work.”
But now?
You’re juggling content creation, writing emails, designing new challenges, managing drop-off rates, wondering if anyone’s watching your videos at all…
And you’re wondering, quietly, “Why does this feel so heavy?”
If that’s you, I want you to know:
You’re not wrong. You’re not behind. You didn’t mess up.
You just built a business model that doesn’t match your energy.
And there’s another way.
why the membership model doesn’t work for most online yogis
We’re told to start small. To be accessible. To charge less so more people can say yes.
But let’s look at the reality of what that creates.
To make $5,000/month with a $30 offer, you’d need 167 active, paying members — every single month.
That’s 167 humans to find, serve, support, and keep engaged.
And if even 10% of them unsubscribe (which is normal)…
you’re constantly playing catch up. Hustling. Creating more. Giving more.
Meanwhile, most of them aren’t getting the results you really want to give.
Because they’re not showing up. They’re not fully committed. They don’t feel held.
And neither do you.
what your people really want (and what you do best)
Here’s what I want you to remember:
People aren’t looking for more yoga content.
They’re looking for relief.
For transformation.
For results.
They want to:
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Heal their relationship with their body
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Find stillness in their nervous system
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Stop waking up with anxiety
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Show up for themselves without shame or self-sabotage
And yoga — your yoga — can help them do that.
But it can’t happen in a $30/month subscription they forget they signed up for.
They need your structure.
Your presence.
Your coaching.
Your leadership.
what to do instead: the signature offer shift
Instead of trying to sell to 100+ people, imagine this:
You create a single signature program.
It walks your client through a clear before-and-after transformation.
You charge $1K (or more) for that journey.
You work with 5 clients per month.
You go deep, not wide.
And your income grows — while your energy feels lighter.
This is how you scale with soul.
This is the model I teach inside YBA, and it’s what I break down in the newest episode of The Wealthy Yogi Podcast.
in case no one told you…
It’s safe to stop overgiving.
It’s okay to want more.
It’s not greedy to desire rest, spaciousness, and to be well-compensated for your work.
You don’t have to create another $27 product to prove your value.
You don’t have to film weekly videos to “earn” your income.
You’re allowed to build a business that supports you just as much as it serves others.
✨ If your body exhaled reading this… come join us.
Apply + join the waitlist for Yoga Business Ascension (YBA) → www.seanabarbes.com/YBA
This is the season you scale with support.
You get to feel good and make money.
Both get to be true.
With love,
Seana
with love + strategy,
seana barbes
founder of The Wealthy Yogi Podcast™ + Yoga Business Ascension™
mentoring online yoga teachers to scale with soul, service & serious income
🎙 listen to The Wealthy Yogi Podcast™ on Spotify
🎧 or on Apple Podcasts
🧘♀️ apply for Yoga Business Ascension™
🌐 explore more at www.seanabarbes.com
📲 follow me on Instagram @seanabarbes
