TOP 5 TIPS ON HOW TO BRAND YOURSELF AS A YOGA TEACHER ONLINE
Have you been diving into podcasts, business books, or scouring through youtube on “how to create your brand?” There’s SO much information out there on how to do this and it can become soooo overwhelming. My goal for this post today is to share with you 5 quick tips to remove the confusion on branding and make it super clear on who you are + who you serve as a Yoga Teacher. Deal?
COLORFUL TIME WASTERS // It’s never about your colors, fonts, website, logos, etc… it’s about what *SOLUTIONS* you provide. Avoid hours, weekly, months+ working on things that don’t matter. What you need to do is build your community first then your offers. Create posts around offering solutions and watch as you become known for your unique teachings
SELF DEVELOPMENT // This is key. Your students want to follow you because you’re a full embodiment of who they want to become << Let that sink in. Your community it looking to get to know you, like you and TRUST YOU. Once you establish trust, you can earn their investment
YOU ALREADY KNOW ENOUGH // What do people constantly ask you questions about? What are you constantly learning more about? Teach it to your community in your social media posts and IG stories. Think of it this way, what would you tell yourself 3 years ago about how to get to where you are today? Start there
CONSISTENCY // Yes. you need to be consistent in showing up online. This is non-negotiable. Hot Tip: You can use apps like PLANN or PLANOLY to post pre-batched out content (that’s what I do all the time and save hours each week!) Look back to my previous posts to find more tips on this
THE MONEY IS ONLINE // When you became a Yoga Teacher you also become a Business Owner and for your business to stay in business, you need money flowing in. Focus on creating an online community based on your unique brand (aka, teaching what you know) and you’ll have long term success with the ability to fill online programs and in-person
Notice how this post wasn’t about the top 5 ways to find your brand colors? The reason is, none of that matters, it’s ALL about being of *service* and providing *solutions* and growing a community FIRST.
... Which means, your community often brands YOU ;) … Neat isn’t it?
I want to hear from you, what’s your #1 struggle with growing your yoga business online? Hit me with your Q’s on Instagram @SeanaBarbes
XO, Seana - Business Coach for Yoga Teacher