YOGA TEACHERS - HOW TO CREATE 30 DAYS OF POSTS IN 1 HOUR
You know the song, “Time” by Pink Floyd … (currently humming it) It’s such a reflection on how precious our time is here on this planet and how when we’re in business for ourselves, we need to be intentional about how to use it.
Every time I talk to my private yogi clients about time, they tell me the #1 thing they struggle with is creating posts.
For some, they feel it’s an obligation to show up while others are paralyzed by what to say and sometimes take hours or even days to formulate the “right” message :(
Let’s reclaim your time and make this a whole heck of a lot easier -- shall we?
INTRODUCING >> Market Research!
Ewww nooo not some marketing jargon. Muahahaha, yes!
Why is market research so important?
Here’s the deal, when you show up on social media with posts about how your day was, how you’re feeling, a cool quote you found, a snapshot of your buddha bowl, a picture of your dog -- you simply won’t stand out as a yoga teacher that students want to invest in.
Because it's all about you (ouch!)
Let me explain...
Think of it this way, if you post *SOLUTIONS* for an ideal group a people, you start to stand out instantly as the go-to yoga teacher that people want to follow.
Meet Susie. Susie is a yoga teacher who specializes in teaching yoga to women in busy 9-5 jobs.
Susie’s Market Research:
Susie can go look inside FB groups, search IG hashtags, LinkedIn (again, think 9-5 business babes...), and find *exactly* what her ideal student is struggling with just from reading the content inside these communities.
What Susie Finds:
Her ideal student is struggling with their emotions during the day and often feels anxious, stressed, and overwhelmed. Her ideal 9-5 corporate hustling student is looking for ways to connect back to themselves to find peace and tranquility at the end of a long day.
Susie can now generate 30+ days of *SOLUTIONS* from the market research data she found above ^^ She can write posts around Yin Yoga, Restorative Yoga techniques, meditation, calming rituals, etc... all while positioning herself to land a new high-end private client.
There you have it, it's not difficult to create posts when it's all about offering your idea student *SOLUTIONS*! :)
Now... It’s your turn!
Go be the expert that you already are, Yogi!
Seana - Business Coach for Yoga Teachers
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